What cookies, pixels and tracking tools are

Cookies are small text files that websites send to the user's device, where they are stored and then retransmitted to the same websites upon the next visit. Similar technologies — such as pixels, tags, online identifiers, SDKs, scripts and local storage — may be used for technical, statistical, marketing, advertising, retargeting or campaign measurement purposes.

Throughout this policy, the term "cookies" also includes other tracking tools where applicable.

Categories of cookies used

Technical and necessary cookies
These enable the functioning of the Website, cart, checkout, security, session management, privacy preference storage and other functionalities requested by the user. They do not require consent, without prejudice to the information obligation.

Functional and preference cookies
These remember the user's choices, browsing preferences or settings useful to improve the experience on the Website. They require consent if they are not strictly necessary for the service requested.

Analytics and statistical cookies
These allow traffic, performance and interactions with the Website to be measured. The Website uses Clicky.com and analytics tools integrated in Shopify for this purpose. They require consent unless configured in aggregated and anonymised form within the conditions provided by applicable legislation.

Marketing, advertising and retargeting cookies
These allow personalised ads to be displayed, conversions to be measured, audiences to be created, campaigns to be optimised and retargeting to be carried out. The Website uses Meta Pixel and Google Ads Pixel / Google & YouTube for these purposes. They are subject to the user's consent where required under applicable law. On the Website, consent collection and preference management for these tools are handled through Shopify Customer Privacy, according to automated Shopify-managed settings.

Tools used on the Website

The Website uses Shopify as its main e-commerce platform and Shopify Customer Privacy as the automated Shopify-managed solution for the cookie banner and privacy preferences. It also uses Shopify newsletter functionalities, Meta Pixel, Google Ads Pixel / Google & YouTube, Clicky.com for analytics and the Shopify apps described below.

Shopify — e-commerce functionalities
Provider: Shopify. Category: technical / necessary. Purpose: functioning of the Website, cart, checkout, authentication, security, order management and technical preferences. Duration: variable, session-based or set by Shopify. Legal basis: technical necessity.

Shopify Customer Privacy — cookie banner and consent management
Provider: Shopify. Category: technical / consent management. Purpose: automated management of the cookie banner, privacy preferences and, where applicable, data sharing and targeted advertising opt-out mechanisms in the regions configured by Shopify. Duration: according to Shopify Customer Privacy automated settings and the user's preference choices. Legal basis: technical necessity, compliance with information obligations and management of user consent and preferences.

Shopify Newsletter — Shopify Email
Provider: Shopify. Category: marketing and e-mail communications. Purpose: management of newsletter subscriptions, sending of commercial communications and measurement of openings and clicks. Duration: until withdrawal or unsubscribe; technical logs according to Shopify configuration. Legal basis: consent or soft spam where applicable.

Abandoned cart and Shopify automations
Provider: Shopify. Category: marketing and functional. Purpose: sending reminders or communications relating to carts that have not been completed, where the functionality is active. Legal basis: consent or, where the conditions are met, the soft spam exemption under Article 130(4) of the Italian Privacy Code for existing customers and similar products or services, with opt-out at any time.

Meta Pixel and Facebook & Instagram
Provider: Meta Platforms. Category: marketing / advertising / retargeting. Purpose: campaign measurement, conversion tracking, audience creation, retargeting and ad optimisation on Meta. Duration: variable depending on Meta cookies and Shopify native integration settings. Legal basis: user consent where required under applicable law. Data collection through Shopify native integrations is managed within the Shopify Customer Privacy framework and according to the preferences expressed by the user through the cookie banner and preferences panel.

Google Ads Pixel and Google & YouTube
Provider: Google. Category: marketing, advertising and conversion tracking. Purpose: conversion measurement, ad effectiveness, remarketing and Google campaign optimisation. Duration: variable depending on Google cookies and Shopify native integration settings. Legal basis: user consent where required under applicable law. Data collection through Shopify native integrations is managed within the Shopify Customer Privacy framework and according to the preferences expressed by the user through the cookie banner and preferences panel.

Clicky.com
Provider: Roxr Software Ltd. Category: analytics and statistics. Purpose: analysis of traffic and interactions with the Website, performance measurement and usage statistics. Configuration: privacy-first mode with anonymised IP addresses, no tracking cookies, service-wide opt-out and respect for Do Not Track signals; to be periodically validated against Clicky settings. Legal basis: no consent required if configured in privacy-first and cookieless mode with anonymised IP addresses and without cross-site tracking, within the limits allowed by applicable law; otherwise user consent.

Track123
Provider: Track123. Category: shipment tracking and functional. Purpose: support for viewing shipment status and order tracking. Duration: any cookies only within the limits of the requested functionality. Legal basis: performance of the contract and service requested; consent if used for further purposes.

AfterShip Tracking
Provider: AfterShip. Category: shipment tracking and functional. Purpose: management of shipment tracking and delivery updates. Duration: any cookies only within the limits of the requested functionality. Legal basis: performance of the contract and service requested; consent if used for further purposes.

DHL Express Commerce
Provider: DHL. Category: shipping and logistics. Purpose: management of shipments, labels, tracking, deliveries and logistics services. Duration: any cookies only within the limits of the requested functionality. Legal basis: performance of the contract and service requested.

Sale Discount Wizard
Provider: Sale Discount Wizard. Category: functional and promotions. Purpose: management of discounted prices, promotions and commercial logics on the Website. Duration: any cookies only within the limits of the requested functionality. Legal basis: Website functionality; consent if used for non-technical tracking.

Messaging
Provider: Shopify and messaging app. Category: customer care and communications. Purpose: management of messages and communications with the user, where active. Duration: any cookies only within the limits of the requested functionality. Legal basis: performance of the requested service and legitimate interest; consent if used for marketing.

Flow
Provider: Shopify Flow. Category: technical and operational automations. Purpose: internal automations relating to orders, customer care, logistics, marketing or Shopify workflows. Duration: depends on the underlying workflow and purpose. Legal basis: legal basis of the underlying purpose.

Consent management

Upon first access to the Website, the user is shown a cookie banner allowing them to accept, reject or manage non-necessary cookie categories. Necessary technical cookies may be installed without consent, as they are essential for the functioning of the Website or for the provision of the service requested by the user.

Analytics tools that are not exempted, as well as marketing, advertising, retargeting and profiling cookies or similar technologies, are subject to the user's consent where required under applicable law. On the Website, consent collection and preference management are handled through Shopify Customer Privacy — an automated Shopify-managed solution. Users may accept, reject, manage or withdraw their preferences through the cookie banner or the preferences panel available on the Website, and through browser or device settings.

How to disable cookies from the browser

The user may configure their browser to block or delete cookies, in whole or in part. Disabling technical cookies may affect the functioning of the Website, the cart, checkout or other essential functionalities. Instructions for cookie management are available in the settings of the browser used by the user.

Third-party cookies

Certain cookies and tracking tools are provided by third parties such as Shopify, Meta, Google, Clicky.com, AfterShip, Track123 and other providers connected to the Website's apps or functionalities. Such entities may process data as processors or independent controllers, according to their respective terms and privacy notices. Certain Shopify-managed tools and native integrations operate within Shopify's Customer Privacy framework and are subject to the relevant Shopify settings and technical behaviour.

For further information on the processing carried out by third parties, the user is invited to consult the respective privacy policies and cookie policies of the providers. This Cookie Policy will be updated on the basis of the effective list of tools active on the Website and the relevant technical settings.

Updates to the Cookie Policy

We may update this Cookie Policy to reflect regulatory, technical or organisational changes, including the activation or deactivation of tools, apps, pixels, cookies or providers. The updated version will be published on the Website.