Haikure is focused on reducing our impact on the environment. From using organic cotton to reducing our water usage and keeping our production in Italy, the environment is core to the choices we make. Discover how we reduce the impact of these product.
USING ORGANIC COTTON OR BCI COTTON
Cotton growing uses more chemical substances than any other crop; 10-16% of all pesticide use worldwide. That is why we use organic or Better Cotton Initiative (BCI) certified cotton. This reduces the risk of water contamination and encourages greater biodiversity.
USING LYOCELL: AN ECO-FRIENDLY MATERIAL
It is a material extracted from wood, it is more absorbent than cotton, softer than silk and cooler than linen. Its production uses less energy and water than cotton and is biodegradable. It is a closed-loop system that recycles the solvents used to turn wood pulp into fibre.
REDUCTION OF WATER USAGE
During washing, our suppliers wash the denim at a very low temperature on short cycles. This reduces the amount of energy and water needed. For dyeing our suppliers use innovative methods that can save up to 35% water usage compared to normal processes for a single pair of jeans.
Reducing Water Polution
Our Suppliers use organic approved products in the jeans washing process to minimise impact on water sources. For finishing they also use ozone technology to control the clue colour, using 80% less chemicals than normal.
GOTS is the standard for production, processing and manufacturing of organic fibres. Only textile products that contain a minimum of 70% organic fibres can become GOTS certified. Chemical inputs must meet certain environmental and toxicological criteria, social criteria also apply.
Better Cotton Initiative Membership
The Better Cotton Initiative (BCI) is a not for profit organisation focused on promoting more sustainable cotton production, which can benefit farmers, have less of an impact on the environment and promote biodiversity. You’ll find the Better Cotton logo on a product if it's a majority cotton product and the member organisation sources at least 10% Better Cotton.
The impact of your Haikure jeans on the environment continues after you buy them. The second most carbon- intensive stage of the denim lifecycle is how you care for it. This accounts for 37% of total carbon emission. You can also recycle your jeans instead of throwing them away.
Washing your jeans with cold water can reduce the carbon footprint of your laundry by 69% compared to hot water . Set your washing machine to 30℃ or lower to make these savings.
HANG DRY YOUR
Hang-drying your jeans rather than using a tumble dryer can reduce the carbon footprint of your laundry by 65%. So next time you do a wash let them hang dry in a warm environment.
RECYCLED YOUR JEANS
Only 20% of all clothes are recycled every year, the rest goes to landfill or an incinerator. You can reduce this waste by recycling your jeans. Although your household recycler will not recycle denim you can research options in your local area.