Cotton growing uses more chemical substances than any other crop; 10-16% of all pesticide use worldwide. That is why we use organic or Better Cotton Initiative (BCI) certified cotton. This reduces the risk of water contamination and encourages greater biodiversity.

It is a material extracted from wood, it is more absorbent than cotton, softer than silk and cooler than linen. Its production uses less energy and water than cotton and is biodegradable. It is a closed-loop system that recycles the solvents used to turn wood pulp into fibre.

During washing, our suppliers wash the denim at a very low temperature on short cycles. This reduces the amount of energy and water needed. For dyeing our suppliers use innovative methods that can save up to 35% water usage compared to normal processes for a single pair of jeans.

Our Suppliers use organic approved products in the jeans washing process to minimise impact on water sources. For finishing they also use ozone technology to control the clue colour, using 80% less chemicals than normal.

GOTS is the standard for production, processing and manufacturing of organic fibres. Only textile products that contain a minimum of 70% organic fibres can become GOTS certified. Chemical inputs must meet certain environmental and toxicological criteria, social criteria also apply.

The Better Cotton Initiative (BCI) is a not for profit organisation focused on promoting more sustainable cotton production, which can benefit farmers, have less of an impact on the environment and promote biodiversity. You’ll find the Better Cotton logo on a product if it's a majority cotton product and the member organisation sources at least 10% Better Cotton.