Zero Emission

The environmental situation of our planet is a really delicate matter, that must not be neglected.
Thanks to the work of a great deal of activists that have been trying to raise awareness all around the world for years, some dynamics are slowly starting to change.
Lately, for instance, New York Governor Kathy Hocuhul signed into a law a bill that sets a goal for all new passenger cars and light-duty trucks to be zero-emission models by 2035, joining the state of California in attempting to eliminate gasoline-powered vehicles.
Seems like all the world is following up as Italy, UK, France and many others are starting to set the same objective.
But what we would like to know now is: what about fashion?

While the pandemic is destined to disappear eventually, global warming is not unless we do something. The planet won’t save itself.
Modern studies conducted during an ONU climate conference prove that, fashion-wise, the environmental impact at the moment is around 2.1 billions of tons of CO2, actually about 4% of the total globally. The same amount of France, Germany and UK together, every year.
If we don’t start some major change, the emissions could rise up to 2.7 annual starting from the next decade and this would make it very hard to get back on tracks keeping global warming within reach.
All of this is why Carbon Neutrality is starting to be a strong concern, spreading all over the fashion industries in the world.

Carbon Neutrality is basically a technique to calculate the total impact of the productions in carbon emission, to reduce it and compensate where possible investing in green technologies like solar or wind power.

Several big companies have declared a serious commitment toward the matter, challenging other fellow companies to do the same. A great deal of resources all cooperating for the same purpose, decrease pollution, CO2 emission, deforestation and a lot more.

0 emission fashion shows have been organised where everything including transportations, catering, power was based on 0 waste policy.

A number of brands now build their whole production around sustainable processes such as the use of recycled materials, organic fibres or zero-impact packaging.
Fashion is and has been probably among the top three industries pollution-wise but certainly many innovative activities and technologies are starting to spread and to be requested and valued more and more.
This commitment is also a chance to explore new ways to express creativity and art, through a more sustainable production.

A clean future is what all these brands including us at Haikure are aiming for. Wouldn’t it be amazing to be able to look at our planet and to see it flourishing again?